Why?

Why does spods.net exist? - S.P.O.D. - 'Singular Possesive Obsessive Desire!' Meaning that we create sites of specialist interest that we ourselves wanted to use but we found didn't exist!

Personality Online was born out of research for an undergraduate thesis based on research into the differences between the personality of internet users and the personality of the general public. It was very popular, and has expanded and grown from there.